Optimizing Affiliate Marketing for LVC Affiliates
2024The Challenge
LVC Affiliates, a leading online white label casino company, faced significant challenges in their affiliate marketing efforts. High costs from their previous affiliate platform, averaging a sizable proportion of their revenue, reduced their profitability. Additionally, low margins for regulated brands made it difficult to maintain a competitive edge.
The iGaming industry's rapid evolution and increasing competition exacerbated these challenges. LVC Affiliates needed an affordable, efficient affiliate marketing solution to drive growth and stay competitive.
With the global online gambling market projected to reach $128.2 billion by 2026, LVC Affiliates recognized the importance of optimizing their affiliate marketing strategy.
We needed a solution that would help us reduce costs, increase revenue, and enhance our affiliate relationships. Wynta was the perfect platform for our requirements.
Venelin Rachev
Head of Marketing, Alderney Marketing Services
The Solution
LVC Affiliates partnered with Wynta, leveraging their robust affiliate marketing platform. Wynta's competitive pricing, real-time tracking, automated reporting and customizable commission structures addressed LVC Affiliates' key challenges.
Wynta's already existing integration with one of LVC Affiliates' platform providers ProgresPlay ensured a smooth transition. The dedicated account management team provided strategic guidance, ensuring optimal platform utilization.
Wynta's innovative approach and commitment to customer satisfaction aligned with LVC Affiliates' goals, setting the stage for a successful partnership.
"We are thrilled to see LVC Affiliates achieving remarkable results with our platform," said Vanessa Braganza, Chief Operating Officer at Wynta. "Our goal is to empower iGaming operators with innovative solutions, and we're proud to support LVC Affiliates' growth and success."
Results
Since partnering with Wynta, LVC Affiliates has achieved:
- Increase in affiliate-driven revenue
- Reduction in affiliate marketing costs per CPA
- A high rate of affiliate retention
LVC Affiliates Overview
LVC Affiliates is an online casino affiliate program launched in 2020. It’s brands offer a variety of games, including slots, live casino games, and sports betting. With a tiered revenue share model (25%-40%) and No Negative Carryover policy, it provides flexible earning potential. The program also includes CPA plans, multilingual support, and promotional tools like HTML5 banners for affiliates to use.
Benefits
- Competitive pricing reducing costs
- Real-time tracking for data-driven decisions
- Automated reporting streamlining operations
- Customizable commission structures optimizing revenue
- Dedicated account management ensuring strategic guidance
- Seamless platform integration
- Enhanced affiliate satisfaction and retention
- Scalable solution supporting growth and expansion
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