Maximising Affiliate ROI: How Wynta Helped Taj Rummy Achieve Success
2024The Challenge
Taj Rummy’s business strategy included affiliate marketing, which played a crucial role in acquiring new players and driving engagement. The brand required a sophisticated solution to manage its affiliate partnerships, track player behavior and optimize marketing campaigns.
By leveraging Wynta’s comprehensive Tracking and Attribution solution, Taj Rummy aimed to gain a deeper understanding of the performances of their various traffic sources (mainly affiliates) and make data-driven decisions to take their brand to newer heights.
In doing so, Taj Rummy faced several challenges:
Attribution Complexity: Understanding the effectiveness of marketing campaigns and attributing user actions to specific channels
Player Retention: Retaining players and encouraging them to play consistently required targeted strategies
Wynta's reliable tracking and attribution software has helped us achieve a 30-40% reduction in affiliate marketing costs while tracking the quality of conversions by 10-15%. We're very pleased and thrilled with the results!
Bhanuchandar B
Head of Marketing, Taj Rummy
The Solution
Taj Rummy partnered with Wynta, a cutting-edge Tracking and Attribution software designed specifically for the iGaming industry. Wynta's advanced tracking capabilities and analytics provided Taj Rummy with real-time insights into player behavior, affiliate performance and marketing campaign effectiveness. Here’s how Wynta addressed their pain points:
Robust Attribution: Wynta’s advanced tracking capabilities allowed Taj Rummy to attribute user actions accurately. By analysing data across channels (such as social media, email, and affiliates), Taj Rummy gained insights into which campaigns drove user engagement and conversions.
Player Behaviour Insights: Wynta’s analytics provided deep insights into player behaviour. Taj Rummy could track user journeys, identify drop-off points, and optimise touch-points to enhance retention. Understanding player preferences helped tailor promotions and rewards effectively.
Wynta's solution enabled Taj Rummy to streamline its affiliate management, customise reporting and optimise marketing strategies based on data-driven insights. The platform's intuitive interface and customisable dashboards allowed Taj Rummy's marketing team to easily access and assess key performance metrics.
Results
The integration with Wynta's Tracking and Attribution software yielded impressive results for Taj Rummy. The platform saw significant improvements in affiliate performance, player engagement and revenue growth:
Improved Attribution: Taj Rummy accurately attributed user actions, optimising marketing spend
Enhanced Player Retention: Insights from Wynta helped tailor retention strategies, resulting in higher engagement
Overall, the use of Wynta's tracking and attribution software has been a key factor in Taj Rummy's success.
Taj Rummy Profile
Taj Rummy is a leading online rummy platform that offers a range of exciting games and tournaments to players across India. With a strong focus on player acquisition, engagement and retention, Taj Rummy, powered by Gridlogic, has established itself as a major player in the Indian online gaming market. The platform's commitment to providing a secure, fair and delightful gaming experience has earned it a loyal player base. Taj Rummy's affiliate program, which runs on the Wynta software, plays a critical role in driving growth and acquiring new players for the brand.
Benefits
- Real-time insights into player behavior, affiliate performance and marketing campaign effectiveness
- Optimised marketing strategies through data-driven decision-making
- Enhanced revenue growth through optimised performance of traffic sources
- Streamlined affiliate management through Wynta's intuitive interface and customisable reporting
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