Wynta, an AI-focused Tracking and Attribution software for the iGaming industry announces a strategic partnership with 8Dex, a leading B2B platform provider specializing in white-label solutions for online casinos and sportsbooks. This integration combines Wynta’s advanced MarTech technology with 8Dex’s comprehensive platform infrastructure, delivering unprecedented value to iGaming operators worldwide.
The partnership comes at a pivotal time for the iGaming sector, which continues to experience remarkable growth. The iGaming market is on a significant upward trajectory, with revenue projected to hit $107.6 billion in 2025, while the global online gambling market was estimated at USD 78.66 billion in 2024 and is expected to reach USD 87.69 billion in 2025. This explosive growth is being driven by technological innovation, regulatory expansion and the increasing shift toward mobile gaming platforms.
About 8Dex: Bridging Technology and Operations
8Dex has established itself as a cornerstone in the iGaming ecosystem by providing comprehensive white-label solutions that handle everything from backend infrastructure and IT management to game aggregation, payment processing and regulatory compliance. The company serves as a crucial bridge between innovative technology and seamless operations, enabling operators to focus on player acquisition and retention while 8Dex manages the technical complexities.
The platform provider works with a diverse range of clients, including new market entrants and startups seeking rapid deployment, established brands transitioning to digital operations, regional operators targeting specific markets like Asia-Pacific and crypto-focused operators incorporating blockchain technology. This flexibility has made 8Dex a trusted partner for operators of all sizes, from boutique gaming sites to high-volume platforms.
Industry Impact and Future Vision
Through this integration, Wynta’s growing clientele can now gain access to 8Dex’s extensive platform features via seamless API connections. The integration includes:
Game Content Portfolio: Over 10,000 titles from industry-leading providers including Microgaming, NetEnt, Evolution Gaming and Pragmatic Play, spanning slots, table games, live dealer experiences and progressive jackpots
Advanced Sportsbook Capabilities: Real-time betting options across 50+ sports, including virtual and e-sports, complemented by sophisticated risk management tools and live streaming capabilities
Payment Innovation: Multi-currency gateway solutions supporting both traditional fiat currencies and cryptocurrencies such as Bitcoin and Ethereum, ensuring secure and rapid transaction processing
Enhanced Player Management: Advanced CRM features for player segmentation, bonus management and loyalty programs
Regulatory Compliance: Built-in KYC procedures, anti-fraud tools and licensing support across jurisdictions including Curacao and Malta, ensuring full regulatory adherence
The collaboration represents a significant step toward creating more integrated and efficient iGaming ecosystems. By eliminating silos between platform operations and affiliate marketing, the partnership enables data-driven decision-making and AI-powered insights that help operators compete more effectively in an increasingly crowded marketplace.
For white-label B2C operators, the integration streamlines affiliate marketing by providing easier program setup, real-time analytics, AI-driven insights and comprehensive commission management, all within a unified platform environment. This eliminates the need for separate tools and enables operators to scale their affiliate networks more rapidly while optimizing marketing ROI.
“We’re thrilled to partner with Wynta, bringing cutting-edge affiliate technology to our white-label ecosystem. This integration empowers operators to not just launch, but thrive in the competitive iGaming world by combining seamless platform management with intelligent marketing tools, driving growth for everyone involved,” said the Product Head of 8Dex.
Wynta’s Strategic Vision
The partnership aligns with Wynta’s mission to provide sophisticated affiliate software solutions that drive measurable results for iGaming operators. By integrating with established platform providers like 8Dex, Wynta continues to expand its reach and deliver value across the entire iGaming ecosystem.
“This partnership with 8Dex represents exactly the kind of strategic collaboration that drives our industry forward,” said Vanessa Braganza, COO of Wynta. “By combining our specialized affiliate technology with their robust platform infrastructure, we’re creating opportunities for operators to achieve sustainable growth while accessing enterprise-level tools that were previously out of reach for many players in the market.“
Market Accessibility and Innovation
The integration particularly benefits smaller and emerging operators by providing new-age affiliate marketing technology and comprehensive gaming content without the traditional barriers to entry. This democratization of advanced technology contributes to a more dynamic and inclusive industry landscape, fostering innovation and healthy competition.
As the iGaming industry continues its rapid evolution, partnerships like this one between Wynta and 8Dex demonstrate the sector’s commitment to technological advancement and operational excellence. The collaboration sets a new standard for integrated solutions that prioritize both operational efficiency and marketing effectiveness.
About Wynta
Wynta is a leading AI-focused Tracking and Attribution software dedicated to the iGaming industry. The company partners with software providers and aggregators to deliver comprehensive affiliate programs that drive growth and optimize marketing performance for operators and their affiliate partners. Wynta’s platform provides pure software solutions designed to maximize affiliate marketing effectiveness across the iGaming ecosystem.
About 8Dex
8Dex is a premier B2B platform provider in the iGaming sector, specializing in white-label solutions for online casinos and sportsbooks. With a focus on scalability, security and customization, 8Dex empowers operators with turnkey platforms that handle comprehensive backend operations, allowing clients to concentrate on player acquisition and business growth.
