In iGaming affiliate marketing, the devil is in the details. And few details matter more than how you handle negative carryover. At Wynta, we believe that operators should have complete control over their commission structures, which is why we’ve built comprehensive No Negative Carryover (NNCO) options directly into our platform.
What is No Negative Carryover?
Negative carryover occurs when an affiliate’s negative balance from one period is carried forward to the next. For example, if an affiliate generates £1,000 in commissions in January but the operator experiences £1,500 in net gaming revenue losses from that affiliate’s players, the affiliate would start February with a -£500 balance. Without NNCO, they’d need to overcome this deficit before earning again.
With No Negative Carryover enabled, that slate is wiped clean each period. The affiliate starts fresh, allowing them to earn commissions immediately based on their current performance.
The Operator Advantage: Strategic Partnership Management
For operators, NNCO isn’t a one-size-fits-all solution, it’s a strategic tool. Wynta enables operators to toggle NNCO on or off directly in the UI while setting up deals, allowing you to customize your approach based on individual partner relationships and business objectives.
Key benefits for operators include:
- Partner retention and motivation: NNCO can be a powerful incentive for high-performing affiliates, keeping them motivated even during challenging periods and reducing the risk of losing valuable partners to competitors.
- Relationship-based flexibility: Not all affiliates are equal. With Wynta, you can offer NNCO to trusted, long-term partners while maintaining carryover for newer or higher-risk relationships.
- Competitive positioning: In a crowded marketplace, the ability to offer NNCO can be the differentiator that attracts top-tier affiliates to your program.
The Affiliate Advantage: Predictable, Fair Earnings
From the affiliate perspective, NNCO provides crucial financial stability. Affiliates can plan their business operations without the uncertainty of accumulated negative balances, making it easier to invest in marketing, content creation and player acquisition strategies.
Wynta’s Comprehensive NNCO Configuration
What sets Wynta apart is the granularity and breadth of our NNCO implementation. We don’t just offer a simple on/off switch, we provide sophisticated control across your entire commission structure:
Revenue Share Models: Configure NNCO for revenue share deals based on both net gaming revenue and deposit-based calculations, giving you flexibility in how you structure your core commission offerings
Tiered Structures: Apply NNCO settings to tiered commission plans based on revenue, deposits, FTDs (first-time depositors) or registrations. This allows you to create progressive incentive structures that reward growth without the penalty of negative carryover.
Referral Affiliate Systems: Perhaps most uniquely, Wynta extends NNCO functionality to referral affiliate programs. Configure NNCO settings for multi-tier arrangements where affiliates earn based on the activity of players brought in by their sub-affiliates. This includes commissions based on sub-affiliate earnings, revenue or deposits.
Hierarchical Control
Set NNCO configurations at three distinct levels:
- Program level: Apply default NNCO settings across your entire affiliate program
- Brand level: Customize NNCO approaches for specific brands within your portfolio
- Affiliate level: Override defaults for individual affiliate relationships
You can configure these settings both individually for specific sub-affiliates and as defaults that apply across all sub-affiliates, giving you unprecedented control over your commission structure.
The Power of Granular Settings with Intuitive UX
Complex doesn’t have to mean complicated. Wynta’s interface demonstrates that sophisticated affiliate software can deliver granular configuration options within an intuitive, easy-to-navigate user experience.
Operators shouldn’t need to choose between powerful features and usability. Our platform proves you can have both, providing the detailed control that sophisticated affiliate programs demand while maintaining the clean, straightforward interface that makes day-to-day management efficient.
This balance is crucial. When operators can quickly understand and adjust commission settings, they’re more likely to optimize their programs, test new strategies and build stronger affiliate relationships. When the same powerful tools would require extensive training or constant reference to documentation, they often go unused.
Building Better Partnerships
At its core, No Negative Carryover is about partnership flexibility. It’s about giving operators the tools to build commission structures that reflect their unique business needs, market conditions and relationship dynamics with each affiliate.
Whether you’re launching a new brand and need to attract affiliates with competitive terms, managing a mature program with diverse partner tiers or experimenting with referral structures to expand your reach, Wynta’s NNCO configuration gives you the control you need.
In an industry where affiliate relationships can make or break market penetration, having robust, flexible commission management isn’t just nice to have, it’s a must-have. Wynta delivers that capability with the granularity to be strategic and the usability to be practical.
Ready to take control of your affiliate commission structure? Discover how Wynta’s comprehensive NNCO options can help you build stronger affiliate partnerships and drive sustainable growth. Schedule a demo today.
