In the dynamic landscape of iGaming affiliate marketing, the ability to control and understand your data is paramount. As a leading voice in this arena, Joe Hatch, VP of Product at StatsDrone, offers a powerful perspective. His company’s mission is to empower affiliates by unifying fragmented statistics from over 2,100 programs into a single, cohesive dashboard, with a vision built on efficiency and accuracy.
Hatch’s insights reveal a critical industry shift. Platforms that don’t prioritize data transparency risk being left behind as the entire ecosystem evolves. This is where forward-thinking solutions like Wynta are setting a new standard.
The Rising Standard of Data Ownership
Affiliates generate significant value, but without storing their own data, they remain dependent on external platforms. Programs can change terms, restrict access or even shut down without warning. As Joe explained: “We’ve seen platforms go offline without notice, and when that happens, the affiliate is left with nothing.”
Maintaining independent records ensures affiliates can verify reports, audit changes and benchmark performance. When combined with first-party data such as click IDs or campaign tracking, affiliates gain a complete loop for attribution, retargeting and lifecycle management; these insights go far beyond simple payout statements.
At the same time, many affiliates still face gaps in how data is reported. Attribution models like first click, last click or blended are not always disclosed. Some programs don’t split CPA from revenue share, while others offer static dashboards with no data export or rely on spreadsheets.
What’s often missing is context: daily breakdowns, geo or device splits, campaign IDs and commission logic. Affiliates rarely want less data; they want cleaner structures that help them make informed decisions. This is where Wynta makes a difference by enabling granular program settings, customisable reporting and data clarity that eliminates unnecessary complexity and helps them operate strategically.
Transparency and Automation Shape the Future
The affiliate industry is shifting toward openness and expectations are higher than ever. Affiliates are asking for API access, rejecting programs that don’t provide transparency, and in some cases building their own infrastructure. “Transparency isn’t a ‘nice to have’; it’s the foundation of successful partnerships,” Joe said.
Accessible APIs, consistent parameters and meaningful defaults not only help affiliates optimize but also build stronger trust across the ecosystem. Importantly, compliance frameworks like GDPR do not prevent performance tracking. Clicks, signups, conversions and revenue can all be tracked responsibly using identifiers like click IDs or player IDs, proving that transparency and compliance can go hand in hand.
Automation is another pillar of growth. Manual reporting creates inefficiency, slows decision-making and increases the risk of error. “If you’re copying data into spreadsheets every day, you’re spending hours on something that should take seconds,” Joe emphasized.
StatsDrone reduces overhead by automatically aggregating data from multiple programs, while Wynta ensures operators and affiliates can share that information in accessible, actionable ways. By removing repetitive admin work, both solutions allow more time for strategy, optimization and scaling.
The direction of travel is clear:
The affiliate industry is moving toward real-time, auditable, exportable data flows. Affiliates want clarity, operators want trust and tracking solutions like Wynta are creating the tools to bridge both. By placing data ownership, transparency and collaboration at the center of affiliate marketing, the industry is building partnerships that are stronger, smarter and more sustainable.
See how Wynta can transform your affiliate program. Request a demo today or visit our website to learn more.
For those ready to experience the power of unified data, StatsDrone offers a 14-day free trial with access to all enterprise-grade features, no credit card required. A freemium version is also available for affiliates who want to test the basics before scaling up. Visit their website for further information.
