iGaming might be one of the most lucrative verticals Affiliate Marketing has to offer at the moment, but here’s a question – Are we up there with the Tech to support it yet? Trends and technology are ever-evolving in the realm of Affiliate software – what was good last year is already stuff that museums are made of. It’s therefore imperative to ensure the software that powers your program is able to keep up with the Age of Tech and (un/)conventional marketing practices.
Sounds about the right time for a tiny tour of what’s in right now in Affiliate tech across the board so you can do a quick check to see if you’re onboard or if you need to level up.
1. SaaS is the Future
Without a doubt, SaaS is the best thing that has happened to us and iGaming is just beginning to see some real SaaS in MarTech. Giving users complete control of their program operations is the way forward and platforms need not shy away from this anymore. It’s only logical that an owner must be able to do whatever they please with their purchase while the platform must support them in terms of features and tools to scale their businesses to whatever magnitude they see fit.
The Wynta platform has embraced the SaaS model like a long lost (beloved) relative. It is designed to give operators complete control of their operations and to help them scale their businesses. We are the first iGaming specific affiliate platform with a SaaS offering for Tracking and Attribution. You can set your program up within 3 minutes and tinker with pretty much every setting to make it look, feel and function the way you would like it to.
The future is not what it used to be…
2. Marketplaces
The iGaming market has opened up like never before, and each unique market demands new products and experiences. Marketing practices differ too and for operators to be able to meet new sources of traffic and purchase appropriate campaigns, it is essential to establish a compliant marketplace for partners to meet and decide what’s best for them.
Wynta iGaming Affiliate Tracking/ Attribution software does more than just that – we provide a thriving marketplace for our partners, without just stopping there, we connect them with operators outside our platform too. It’s a great place to build and grow your connections, crack new deals and start new ventures.
3. Data Interpretation Tools
There is plenty of data out there, but if you don’t know which way is up and which is down, it doesn’t really help much. The best thing about running campaigns with multiple sources is the opportunity to give users meaningful dashboards to interpret and optimise their data. Additionally, customisable reports help users filter and sort the data they would like to see/ use to fine-tune their campaign performances.
Wynta is at the forefront of user research and feature implementation. Our platform gives you easy to understand and simple to use tools that help you scale up and generate more revenue for your affiliates and your brands. Contact us to request a demo and see what these look like.
With new releases rolled out every week, we have etched a formidable mark in this space. Being shortlisted in the iGB Affiliate Awards 2021 categories for Innovation and Best Tech has been a great recognition for us, pushing us to do more and serve the industry with better technology and features at a competitive pay-per-site price. Join the Wynta evolution today!
