In the ever-evolving world of Affiliate Marketing, expertise is paramount. We recently had the privilege of speaking with Mandy Goldberg, a seasoned affiliate management professional with over 12 years of experience in the iGaming space, and her insights were truly illuminating. Mandy has led teams, expanded affiliate programs, and negotiated high-value deals to maximize conversions and long-term profitability. With expertise across multiple international markets, she possesses a deep understanding of affiliate dynamics and key performance indicators.
One of the top things we loved about Mandy’s convictions was her emphasis on building genuine relationships, a basic fundamental at Wynta too. “First and foremost it’s about building long-lasting and trusted relationships with your partners, with many becoming friends and the added excitement of meeting up at conferences,” she shared. This highlights a crucial, often overlooked aspect of the industry: it’s a people business. Success isn’t just about driving traffic; it’s about fostering trust and collaboration.
Mandy also underscored the importance of ethical considerations. “To be transparent and respectful. Always keep open, honest communication with your affiliates and ensure they are treated fairly and with respect.” This commitment to integrity forms the bedrock of sustainable affiliate programs. In an industry where trust is currency, transparency is non-negotiable.
Practical skills are equally vital. Mandy pointed to multi-tasking as a surprising yet essential skill she’s developed. “Always working on multiple things at the same time, taught me great skills in my life to deal with my twin boys,” she quipped. This ability to manage diverse demands efficiently translates directly into effective affiliate management.
When it comes to tools, Mandy is a staunch advocate for Wynta. She praises its user-friendly interface and comprehensive features, particularly the ease of setting up campaigns and dynamic tracking links. She also highlighted the excellent support provided by the Wynta team. “I love all the features. Wynta is so effective, yet simple and user-friendly to navigate. Even setting up postbacks is a breeze. Not to mention the fantastic support that I get from the Wynta team.” She also debunked the common myth that quantity of partners equates to success. Instead, she emphasized the importance of quality, highlighting Wynta’s detailed reporting functions that allow for in-depth analysis and prioritization of top-performing partners.
For affiliates, a common challenge is data analysis. Mandy pointed out that Wynta’s comprehensive tracking and reporting tools effectively address this, empowering affiliates to optimize their performance. She also shared how the simplicity of Wynta’s admin panel, with its intuitive layout and helpful info icons (the ‘i’ buttons), makes it accessible even to beginners.
For those new to affiliate management, Mandy offered invaluable advice: cultivate organization, multi-tasking, relationship-building and analytical skills. And, of course, leverage tools like Wynta to streamline your workflow. Ultimately, the most rewarding aspect of affiliate management, according to Mandy, is witnessing month-on-month growth. Wynta’s dashboard, with its comparative stats chart, provides a clear visual representation of success, fueling her passion for the industry.
Mandy’s insights serve as a powerful reminder that affiliate management is a blend of strategic thinking, technical proficiency and genuine human connection. By prioritizing relationships, upholding ethical standards, and leveraging effective tools, you can unlock the full potential of your affiliate programs.
