How to unlock greater revenue, smarter partnerships and sustainable growth with the right affiliate strategies.
In the competitive iGaming industry, affiliate marketing is a powerful tool for scaling player acquisition—but maximizing ROI requires strategic optimization. Here’s how operators can leverage Wynta’s SaaS Tracking and Attribution software to build a high-performing program that drives profitability.
Why Optimization Matters
With the global iGaming market projected to exceed $153 billion by 2030, standing out requires more than basic affiliate setups. Operators need advanced tools to attract top affiliates, retain players and track performance effectively.
Key Strategies & Wynta’s Features
- Recruit High-Performing Affiliates
- Use Wynta’s Marketplace to partner with affiliates aligned with your niche
- Offer customizable commission structures (tiered, CPA or simple/ complex hybrid models) to incentivize quality traffic
- Boost Player Lifetime Value (PLV)
- Track player behaviour with Wynta’s real-time tracking and analytics
- Implement loyalty programs or personalized offers using actionable insights
- Streamline Operations
- Ensure brand consistency by sharing pre-approved marketing materials directly through the platform
- Use our simple Payment Report and Invoice Generation features to save time in your Payout process
- Prevent Fraud & Scale Safely
- Leverage geo-targeting and fraud detection tools to block invalid traffic
- Expand reach by incentivizing Referral affiliates to drive scalable growth
- Collaborate with affiliates
- Use Wynta’s reports and performance dashboards to guide regular check-ins and collaborative planning
- Continuously Test, Learn and Optimize
- A/B test creatives and landing pages with custom tracking links
- Analyze performance via real-time split testing and granular reporting filters
- Pivot quickly using data-driven insights to double down on winning strategies
Real-World Results
- LVC Affiliates: By switching to Wynta, LVC Affiliates reduced affiliate marketing costs significantly while increasing revenue and affiliate retention rates. Their seamless integration with ProgresPlay allowed them to optimize operations quickly and effectively
- Wikibet: With Wynta’s rapid setup capabilities and user-friendly platform, Wikibet achieved conversion rates as high as 40% in key target markets
- Taj Rummy: Taj Rummy achieved 30-40% reduction in affiliate marketing costs by leveraging Wynta’s tracking tools, which optimized attribution and reduced wasted spends on low-performing affiliates
Final Thoughts: The ROI Mindset
Running an affiliate program is part art, part science. But above all, it’s a numbers game. If you want to maximize ROI, you need the right tools, the right data, and a proactive approach to affiliate management.
At Wynta, we’re more than just software—we’re your performance partner. Let’s make every click count.
Want to see how Wynta can help you optimize your affiliate program? Book a Demo with our team today.
