Strategic collaboration brings together AI-powered affiliate tracking technology with advanced iGaming platform solutions.
Wynta, the AI-focused tracking and attribution software for iGaming, has partnered with Tecpinion, a leading iGaming platform provider, to bring seamless affiliate marketing capabilities to operators using Tecpinion’s technology. The integration enables operators to launch affiliate programs in under three minutes.
A Partnership Built on Complementary Strengths
This collaboration represents a synergy between two industry innovators. Wynta has revolutionized affiliate marketing in the iGaming space with its AI-focused platform that doesn’t just track performance but understands, analyzes and anticipates trends. Tecpinion has established itself as a trusted technology partner, delivering end-to-end iGaming solutions across online casinos, sports betting and sweepstakes for over eight years.
“We’re thrilled to partner with Tecpinion, a company that shares our commitment to innovation and operational excellence,” said Vanessa Braganza, COO at Wynta. “Operators on Tecpinion’s platform now gain access to intelligent insights that go far beyond basic click-through rates and conversion metrics.”
While many operators invest heavily in platform technology, affiliate marketing, one of the most cost-effective channels for player acquisition, often remains underutilized due to complexity. This collaboration removes those barriers.
What Operators Gain
“Partnering with Wynta strengthens our ability to grow faster, reach new markets, and deliver greater value across the iGaming ecosystem” – Deepti Shukla, CEO, Tecpinion
The integration combines Tecpinion’s robust Player Account Management systems with Wynta’s industry-leading AI capabilities. Wynta’s AI Overview feature transforms dashboards into command centers, analyzing operations and distilling insights into plain-language recommendations.
Wynta’s AI proactively flags performance trends, identifies fraud risks and suggests optimizations, enabling data-driven decisions faster. Case studies demonstrate the ability to reduce affiliate marketing costs by 30-40% while simultaneously increasing revenue and retention rates.
Technology That Works Together
What sets Wynta apart is its foundation, the platform wasn’t retrofitted with AI features but designed from the ground up to be AI-first. This aligns perfectly with Tecpinion’s modular, API-driven approach to platform development.
“The beauty of this partnership is that it removes friction,” explained Vanessa. “Operators can focus on creating engaging gaming experiences while our integrated solutions handle the technical complexities. Our AI doesn’t replace human expertise; it amplifies it.”
Both companies support operators globally. Tecpinion’s presence spans the USA, Europe, Asia and Africa, while Wynta serves clients worldwide with solutions tailored to regional dynamics.
“This is just the beginning,” say the Tecpinion Co-founders Kartik Shukla and Manoj Trivedi. “Both our companies are committed to continuous innovation. We’re building for the future of iGaming, and this partnership is a cornerstone of that vision.“
About Wynta
Wynta is an AI-focused tracking and attribution software for iGaming, founded in 2018 by a team with over 30 years of collective expertise. The platform features integration in under 3 minutes, robust tracking and affiliate management tools, intelligent insights, optimization recommendations and more.
About Tecpinion
Based in Indore, India, Tecpinion is a leading iGaming software development company with over eight years of industry experience, delivering end-to-end solutions across online casinos, sports betting, sweepstakes and fantasy sports through white-label, turnkey and bespoke deployment models.
For more information, visit wynta.com or tecpinion.com.
